5 Surefire Ways to Knock a Media Interview out of the Park

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Categories: Media Relations, Techniques & Tactics

You've landed a big media interview, now what? The next step is to nail it and leave them wanting more. In this webinar, participants will learn 5 concrete surefire ways to ace an interview, from someone who spent years as a TV producer on major networks. Walk away with foolproof ways to get noticed - in a good way.

By the end of this course participants will be able to:

  • Understand the necessary prep for an interview like getting a solid understanding of the interviewee and audience, nailing key talking points and messaging, etc.
  • Insider tricks to nailing the interview itself including how to engage with the interviewee, ensure you're answering the questions directly and not sound too scripted, maintain eye contact, etc.
  • Turn that one interview into regular coverage and commentary


Annie Scranton, president & founder, Pace PR

Photo of Annie Scranton

Scranton is President & Founder of Pace PR. She has 8+ years experience as a TV producer at major networks including CNN, Fox News, CNBC, MSNBC & ABC, where she booked guest appearances for popular shows like Good Morning America. For the past 7 years, Scranton has been leveraging this experience and expertise to grow her own agency, Pace PR, where she focuses on getting her clients regular TV and media coverage to build their brands.

Scranton is a graduate of Smith College where she served as the Editor-in-Chief of the weekly newspaper, The Sophian. She previously served on the Board of Directors for the New York Smith College Club and as an Executive Committee Member of Catholic Big Sisters & Big Brothers, New York Women in Communications, The Step Up Network, and Ladies who Launch. She is currently an Executive Council Member of the Ellevate Network.



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