5 Tactical Tips to Unleash Your Brand's Superpower for your Next Campaign

On-Demand, available until Sept. 27, 2018
Recorded Sept. 20, 2017

Categories: Branding, Techniques & Tactics

This webinar will explore five ways to find your superpower by looking at inspiring examples from brands and individuals around the globe: 1. Imagination 2. Dedication 3. Differentiation 4. Validation and 5. Amplification.  Join us for this exciting webinar to ensure your are more equipped to unleash your brand's superpower for your next campaign.

By the end of this webinar participants will be able to:
- Understand five qualities necessary to make your next campaign as impactful as possible
- Provide examples of how businesses of all types-from Fortune 500 brands, to Non-Profits, to Universities to agencies- strive to become the world’s best at something.
- Understand how to be more creative at work and inspired in their everyday lives


Keith Green, APR, vice president, marketing and commercial sales, Guinness World Records

Photo of Keith Green, APR

As vice president of marketing and commercial sales at Guinness World Records, Keith Green, APR, oversees two key areas for the company’s North America office based in New York City: commercial sales surrounding the company’s adjudication and licensing products, and B2B marketing to companies of all types and sizes that want to harness the power of record breaking to advance their business objectives.



Participants with the APR credential earn 1.0 APR Maintenance Credit for a half-day course. Learn more about Accreditation maintenance.