Influencing Your Audience

Crafting Messages that Motivate


Availability
On-Demand, available until Nov. 1, 2018
Recorded Oct. 25, 2017
Full Price: $200
Members: Free!

Categories: Communication Strategy, Techniques & Tactics, Writing

The ability to influence others is essential for success in business, particularly in the PR profession. Being persuasive is not about being charismatic; it is about using principles of behavioral psychology, even in daily email, to induce people to accept your point of view, change their behavior, or comply with your request.  This webinar will share best practices for PR and Communication professionals on how to craft messages that motivate your audiences.

By the end of this webinar participants will be able to:
- Understand how to create the right atmosphere by strengthening your credibility before you need to persuade
- Learn how to open a message to a resistant audience  
- Understand how to hold attention and influence the audience’s thinking
- Explain how to use social influence tactics to tap an audience’s emotions

Presenter

Ken O’Quinn, founder, Writing With Clarity

Photo of Ken O’Quinn
Ken O’Quinn, principal of Writing with Clarity, is a writing coach and workshop leader who works with corporations and global agencies. He previously had a journalism career with the Associated Press. His writing has appeared in Fast Company, PR Tactics, the Strategist magazine, and major newspapers.
        

Accreditation

Participants with the APR credential earn 1.0 APR Maintenance Credit for a half-day course. Learn more about Accreditation maintenance.