Turn On Your Idea Machine to Drive PR and Marketing Buzz

More Ideas, Higher Quality Ideas, More Relevant Ideas

This workshop is not currently available. Email the Professional Development Department to inquire about future availability of this program.

Categories: Branding, Communication Strategy, Techniques & Tactics

Do you struggle to come up with truly fresh, creative ideas?
Do you want to generate more ideas?
Do you want to generate higher quality ideas that are more “on strategy”?
Are you looking for new, non-threatening ways to come up with ideas in a group setting?
Do you wonder if an idea is really a good idea or not? If an idea is measurable?
Do you want to drive bigger results with your communications and marketing?

If you answered yes to any of the above questions, then this workshop is for you.

The success of marketers and communicators rests on their ability to generate, build upon and curate ideas. “Turn On Your Idea Machine to Generate More Public Relations and Marketing Buzz” is designed to help communicators and marketers learn how not only to consistently generate competitive marketing and communications ideas, but develop the regular practice of generating relevant ideas that meet specific strategic goals. Ideas for:

• New business proposals or corporate initiatives.
• Launching new products and services.
• Re-launching products and services.
• Internal and external promotional campaigns.
• Employee attraction/retention programs.
• Content marketing.
• Influencer relations (investors, regulators, business leaders, etc.).

Bring your current goals. Bring your strategies. Bring your problems, challenges and opportunities. Bring your career goals. You will learn:

1. How to value an idea.
2. How to connect idea generation to strategic goal setting.
3. How to generate not only lots of ideas but more high-quality, relevant ideas.
4. How to build on ideas.
5. How to evaluate and curate ideas.
6. How to develop the practice of exercising your idea muscle every day.
7. How to connect ideas between your personal brand and the brand(s) you represent.

Most of all, be prepared to walk away energized and fueled with the knowledge that you can develop impactful ideas anytime, anywhere.

Interested in learning more? Check out Stephen Dupont’s article, “Turn On Your Idea Machine,” from his blog, www.stephendupont.co, which was also published in Public Relations Tactics.


Stephen Dupont, APR, vice president of public relations and branded content, Pocket Hercules

Photo of Stephen Dupont, APR

Dupont, APR, is vice president of public Relations and branded content for Pocket Hercules (www.pockethercules.com), a brand marketing firm based in Minneapolis. He has more than 25 years’ experience in public relations, marketing and branding. He has represented a range of clients including startups, nonprofits, government agencies and Fortune 500 corporations. He’s worked with brands such as FedEx, Amana appliances, Bass Pro Tracker boats, Rapala fishing lures, Mack trucks and Thomson Reuters, among others. Dupont is an award-winning communicator, having earned three Silver Anvil awards. He has served as president of the Minnesota PRSA Chapter and is a frequent contributor to Public Relations Tactics, The Public Relations Strategist, Chief Content Officer and other publications. He also writes about change, creativity, careers and branding on his blog, www.stephendupont.co.



Participants with the APR credential earn 2.0 APR Maintenance Credits for a one-day course. Learn more about Accreditation maintenance.