Case Studies: Crisis Plans that Reposition a Brand for Success

How to prepare for, survive, and rebuild after a crisis

This webinar is not currently available. Email the Professional Development Department to inquire about future availability of this program.

Categories: Branding, Crisis & Reputation

Using real life case studies, this presentation will provide attendees with the tools they need to proactively prepare for, survive, and rebuild their brand following a crisis.

By the end of this course participants will be able to:

  • Be proactive! Build out positive web properties early on.
  • Utilize SEO tactics to ensure these properties rank well.
  • Plan for a crisis, even if one seems unlikely.
  • Rebuild post-crisis with reputation management tactics.
  • Integrate efforts for PR + SEO for maximum brand success.


Courtney Rose Finkelstein, senior communications strategist, Status Labs

Photo of Courtney Rose Finkelstein


Participants with the APR credential earn 1.0 APR Maintenance Credit for a webinar. Learn more about Accreditation maintenance.