Case Studies: Crisis Plans that Reposition a Brand for Success

How to prepare for, survive, and rebuild after a crisis


Availability
On-Demand, available until Sept. 28, 2018
Recorded Sept. 21, 2017

Categories: Branding, Crisis & Reputation

Using real life case studies, this presentation will provide attendees with the tools they need to proactively prepare for, survive, and rebuild their brand following a crisis.

By the end of this course participants will be able to:

  • Be proactive! Build out positive web properties early on.
  • Utilize SEO tactics to ensure these properties rank well.
  • Plan for a crisis, even if one seems unlikely.
  • Rebuild post-crisis with reputation management tactics.
  • Integrate efforts for PR + SEO for maximum brand success.

Presenter

Courtney Rose Finkelstein, senior communications strategist, Status Labs

Photo of Courtney Rose Finkelstein

Accreditation

Participants with the APR credential earn 1.0 APR Maintenance Credit for a webinar. Learn more about Accreditation maintenance.