Category: Media Relations
Join media pitching coach Michael Smart as he presents a two-day event designed to help PR pros achieve superior results in today’s quickly changing media landscape.
Day 1: Placements Without Pitching – Building Media Relationships
This portion will focus on laying the foundation required for superior pitching success. You’ll discover Michael’s unique approach to building a strong network of journalists and other influencers who know, like and TRUST you.
He will give you a step-by-step process for connecting with contacts who might trust a specific source one day only to doubt that source the next. And he’ll expand your thinking to build your network of contacts well beyond the world of journalists – to focus on creative and innovative opportunities for reaching your audience that most PR pros miss.
Day 2: Crafting the Perfect Pitch – Boost Your Placements With Proven Formulas for Success
PR pros who get more and better placements tend to have very different careers compared to those who never “crack the code” for successful pitching. These PR pros earn industry wide respect for their work and enjoy more opportunities for career advancement.
The strategies you learn in this day of the workshop have been used by previous attendees to get coverage in top tier national media such as the front page of The New York Times, in The Wall Street Journal and USA Today, and on CNN and NBC’s “Today.”
You’ll hone your skills by learning from DOZENS of successful pitches that have landed major placements. And you’ll begin applying what you’re learning immediately during the training.
Here are a few of the things you will discover during this two-day event:
While average PR pros are finding it more difficult to get emails opened and to earn attention from journalists and influencers, this two-day event will put you on a path towards creating superior results in PR with far less work.
If you aren’t experiencing the success you want with your pitching and network of contacts, enroll today!
For best results, most attendees attend for both days. But each day does stand on its own, so you do have the option to register for only one if that’s all your schedule will allow.
This has been the best two days of professional development I've had- Period. I got actionable insight that I can take back to the office and start immediately. And I loved seeing actual creative/successful pitches. I now know I can do it too with an investment in my time and Michael's strategic approach.
I wanted to start this year by giving you a well-deserved THANK YOU. Not only because all that I had learned at your workshop has been so useful, but also meeting you has been a life-changing catalyst for my career. I had found it very difficult to make close contact with the international media. But after applying the strategies that you presented, I can proudly present you the New York Times interview with my boss. Furthermore, I’ve created a closer relationship with this reporter and help us become a trustworthy reference in the future. Thank you once more for everything!
This was the best professional development workshop I have ever been to - my fifth with PRSA plus several through other organizations. Now that I’m now a few weeks removed from the training, and the sentiment remains true. I appreciate that you took the trainings so seriously, and focused so heavily on application. Your lessons will serve me well in the years to come.
Very engaging content with tons on successful examples. Many tips that can be easily integrated with existing media relations activities, plus so many tips that overhaul my approach to pitching. More than anything, I've gained a confidence in pitching that I'm excited to utilize in this new approach.
Best of the best. My team has seen great results from Michael's workshops. Great tips and techniques. I'm still learning after my third time through Michael’s professional development training.
Having learned PR entirely on the job, this workshop answered a lot of the ‘whys’ behind why we do things the way we do. I strongly appreciated how detailed and actionable all next steps were. Didn't feel nearly as long as it was.
Amazing. So much to process and put to work. It's like a new chapter in my career is starting. I highly recommend for all PR professionals. Thank you!
The best PR conference/workshop I've ever been to. Lots of solid tools and creative takeaways. I feel re-inspired to get some placements and to not be stuck.
Michael Smart, principal, MichaelSMARTPR
Michael Smart is the trainer and coach PR professionals turn to when they want to improve their media relations results. He’s trained more than 10,000 communicators around the globe including teams at General Motors, St. Jude Children’s Research Hospital and many other organizations and agencies, large and small. His popular workshops sell out and he is regularly among the top-rated presenters at the PR conferences where he speaks.
Participants with the APR credential earn 2.0 APR Maintenance Credits for each day of this two-day course. Learn more about Accreditation maintenance.