What IR Can Learn from PR

How Corporate Storytelling can Engage Investors and Drive Value

Hosted by the Corporate Communications Section.

This webinar is not currently available. Email the Professional Development Department to inquire about future availability of this program.

Categories: Communication Strategy, Measurement & ROI, Techniques & Tactics

To compete in today’s global markets, companies not only need a truly differentiated value proposition but a thoughtful strategy to demonstrate and reinforce this value proposition for investors. Companies cannot rely upon the tactics and tools of the past and expect to be heard above the roar of the global financial markets in the future. By incorporating proven PR strategies, companies can prevent themselves from  leaving money on the table.

By the end of this course participants will be able to:
- Explain why corporate storytelling is important within IR
- Understand how they can help their management teams engage investors and enhance enterprise value in a more effective and efficient manner.
- See how they can help reduce their company’s attractiveness to shareholder activists.
- Envision ways to further integrate and leverage communications across their respective organizations.


Rob Berick, senior vice president & managing director, Falls Communications



Participants with the APR credential earn 1.0 APR Maintenance Credit for a half-day course. Learn more about Accreditation maintenance.