What IR Can Learn from PR

How Corporate Storytelling can Engage Investors and Drive Value



Hosted by the Corporate Communications Section.

Availability
On-Demand, available until June 22, 2018
Recorded June 15, 2017
Full Price: $200
Members: Free!

Categories: Communication Strategy, Measurement & ROI, Techniques & Tactics

To compete in today’s global markets, companies not only need a truly differentiated value proposition but a thoughtful strategy to demonstrate and reinforce this value proposition for investors. Companies cannot rely upon the tactics and tools of the past and expect to be heard above the roar of the global financial markets in the future. By incorporating proven PR strategies, companies can prevent themselves from  leaving money on the table.

By the end of this course participants will be able to:
- Explain why corporate storytelling is important within IR
- Understand how they can help their management teams engage investors and enhance enterprise value in a more effective and efficient manner.
- See how they can help reduce their company’s attractiveness to shareholder activists.
- Envision ways to further integrate and leverage communications across their respective organizations.

Presenter

Rob Berick, senior vice president & managing director, Falls Communications

  

Accreditation

Participants earn 1.0 APR Maintenance Credit for a half-day course. Learn more about Accreditation maintenance.