Gain an Edge in Your Job Search: Tips for Understanding Employers and Building Confidence

This webinar is not currently available. Email the Professional Development Department to inquire about future availability of this program.

Category: Techniques & Tactics

What are employers really looking for when they scan resumes? In the ever competitive world of job searching there are many overlooked details. Communications is a growing and competitive field and according to the Bureau of Labor Statistics, the field will grow 7% through the next 8 years. This webinar will explore several tips on understanding what employers really look for in candidates and how to best position yourself to stand out among the competition.

By the end of this webinar participants will be able to:

  • Understand employers are looking for and what they want to know about you
  • Navigate PRSA's Jobcenter and career resources
  • Demonstrate confidence from the resume development all the way to the interview


John Kesaris, coordinator, corporate development & industry partnerships, PRSA

John Kesaris, M.S., is the PRSA Coordinator of Corporate Development and Industry Partnerships. A mentor at heart, he has several years of experience working with college students and professionals guiding their careers. John commits himself to making sure that everyone who uses the PRSA Jobcenter (employer and jobseeker) has a positive and productive experience. On his time away from his work, he enjoys watching, playing and coaching sports.


Brandi Boatner, digital experience manager, IBM

Photo of Brandi Boatner

Brandi Boatner is the digital experience manager for IBM’s Global Technology Services in New York City. Her responsibilities include developing and driving digital communications that support the way IBM engages with enterprise IT professionals in the digital world (including websites, blogs, social media sites and mobile devices) globally.



Participants with the APR credential earn 1.0 APR Maintenance Credit for a half-day course. Learn more about Accreditation maintenance.