5 Ways to Protect and Grow Your PR Budget in a Digital Comms Playground

This webinar is not currently available. Email the Professional Development Department to inquire about future availability of this program.

Categories: Communication Strategy, Social Media, Techniques & Tactics

The communications landscape has changed. New breed competitors including content marketing, influencer outreach and SEO link-building agencies are now pitching and winning PR budgets. In order to compete, PR has to prove value and measure beyond awareness. In this webinar, attendees will learn about integrated digital marketing, how new-style comms agencies are pitching and proving ROI. Additionally, we will discuss the five steps to take your insights, creative and reports from awareness to prove action.

After completing this webinar participants will be able to:

  • Understand which tools will give your idea the digital edge.
  • Show how to use new metrics to demonstrate reach.
  • Demonstrate how to prove target audience took action.
  • Understand how your PR campaign impacts Google.
  • Prove financial ROI.

Lead Presenter

Stella Bayles, director, CoverageBook

Stella Bayles, is a director of at  measurement tool CoverageBook.com and  author of ‘PRs Digital Resolution’. An ebook on the digital future of public relations.


Prior to working in PR tech Stella spent 14 years in digital PR and specialised in SEO-PR for major European brands. Her unique approach led to multiple award wins and increased her agency revenue by 85%. 



Participants with the APR credential earn 1.0 APR Maintenance Credit for a half-day course. Learn more about Accreditation maintenance.