Beyond the Click-Thrus

How to Build a Robust IC Measurement Plan Without Breaking the Bank

Hosted by the Employee Communications Section.

On-Demand, available until May 23, 2018
Recorded May 16, 2017
Full Price: $200
Members: Free!

Categories: Measurement & ROI, Social Media, Techniques & Tactics

It’s a challenge every internal communicator faces – how to create a meaningful measurement plan that resonates with the C-suite, and do it on a limited (or nonexistent!) budget. Angela Sinickas, ABC, IABC Fellow will lead this interactive session, outlining the do’s and don’ts for meaningful measures and detailing how to go “beyond the click-thrus” to hone in on the measurements that matter.

By the end of this course participants will be able to:

- Build a meaningful internal comms measurement plan
- Recognize which measures reflect real-world outcomes
- Convey to C-level executives the insights gained through impactful comms measures
- Connect communication to behavior changes with financial impact


Angela Sinickas, ABC, IABC Fellow, CEO, Sinickas Communications, Inc.

Photo of Angela Sinickas, ABC, IABC Fellow Angela Sinickas, ABC, IABC Fellow, is CEO of Sinickas Communications Inc., an international consulting firm that helps organizations plan and measure successful communication, including 25 percent of the Forbes’ Global 100 largest corporations. Sinickas is the author of the manual “How to Measure Your Communication Programs.”


Participants earn 1.0 APR Maintenance Credit for a half-day course. Learn more about Accreditation maintenance.