Demystifying the Measurement Challenge

Hosted by the Counselors Academy.

This section webinar is not currently available. Email the Sections Department to inquire about future availability of this program.

Category: Measurement & ROI

Does your team have a strong measurement program or do you suffer from measurement anemia?  The better you understand the current landscape and evolving market you can better determine your current status and set your future course. Webinar attendees will explore the current landscape of media measurement in a consolidated view to help benchmark current programs.

By the end of this webinar participants will be able to:
- Analyze current measurement program and make adjustments
- Provide strategic guidance to clients and stakeholders


Johna Burke, CMO, BurrellesLuce

Photo of Johna Burke

A PR practitioner for over 20 years, Johna uses her expertise in media relations, public relations, measurement, and analysis to act as an advocate for PR professionals and the PR profession. She joined the BurrellesLuce team in 2000, after 12 years as a BurrellesLuce client when she was Director of Public Relations and Investor Relations at U-Haul. Now as Executive Vice President of Marketing and Sales, her PR approach is “Truth first, details second.” She is a member of PRSA, AMEC Social Media Work Group, Measurement Conclave, and IABC, where she was also the Southern Region Chair in 2009.



Participants with the APR credential earn 1.0 APR Maintenance Credit for a half-day course. Learn more about Accreditation maintenance.