The Value of Accreditation

What APR Can Do for You and Your Career

On-Demand, available until April 11, 2018
Recorded April 4, 2017
Full Price: $0
Members: Free!

Category: Accreditation Preparation & Maintenance

Join us for this webinar lead by several Universal Accreditation Board (UAB) members who will be discussing the value of accreditation from personal experience as well as discussing how pursuing accreditation can help you advance your career.

 By the end of this course participants will be able to:

• Understand the value of the accreditation process
• Understand why pursuing accreditation can benefit the public relations practitioner 
• Understand how to pursue accreditation 
• Understand how achieving the accreditation designation can help advance a career in public relations


Mitchell Marovitz, Ph.D., APR, Fellow PRSA, professor and chair, public relations, University of Maryland University College

Photo of Mitchell Marovitz, Ph.D., APR, Fellow PRSA Mitchell E. Marovitz, Ph. D., APR, Fellow PRSA, is a professor and chair of the public relations program at the Graduate School of the University of Maryland University College. He also serves as co-chair of the Universal Accreditation Board’s Marketing and Communications work group and as chair-elect of the Mid-Atlantic District.

Lanette Hart, APR, principle, Hart & Associates

Photo of Lanette Hart, APR Lanette Hart, APR, CPRC is one of two representatives for the Florida Public Relations Association on the Universal Accreditation Board. She most recently finished her term as the VP of Accreditation and Certification for FPRA. When not volunteering her time for the Association, she is the principal consultant of Hart & Associates LLC, providing corporate communications/PR expertise and business management to private corporations and government agencies. Hart has a Bachelor of Science degree in Journalism and Public Relations from Florida A&M University and received her Accreditation in Public Relations from the Universal Accreditation Board in 2001. In 2008, Hart received her Certified Public Relations Counselor designation.

She founded Hart & Associates LLC in 2013, a Hart is an award winning and recognized speaker. She delivers big picture thinking combined with actionable tips you can use right away to make a difference in your organization.

Caron Blanton, APR, director of communications, Mississippi Public Universities

Photo of Caron Blanton, APR Caron Blanton, APR, serves as the Director of Communications for the Mississippi Board of Trustees of State Institutions of Higher Learning. She served previously as the Director of Legislative Services and Director of Communications for the Mississippi Department of Education. She holds a bachelor’s degree from Randolph College, formerly Randolph-Macon Woman’s College, in Lynchburg, Va., and a master’s degree from the University of Mississippi in Oxford.

A native of Tupelo, Blanton has served as president of the Southern Public Relations Federation, the Public Relations Association of Mississippi, the Central Chapter of PRAM and the Mississippi School Public Relations Association.

She became accredited in 2005 and received the state Professional Achievement Award from the Public Relations Association of Mississippi in 2007. She was appointed by SPRF to serve as one of 22 members of the Universal Accreditation Board, a diverse group of educator, military public affairs personnel and public relations professionals who oversee the Accreditation program.

Elizabeth Salter McMillan, APR, director, corporate communications, Fiserv

Photo of Elizabeth Salter McMillan, APR Salter McMillan is director of corporate communications at Fiserv, a leading global provider of financial services technology solutions. She is responsible for the creation, publication and governance of useful and usable marketing content.

Kathleen M. Giery, APR, director, public relations, LifeQuest Organ Recovery Service

Photo of Kathleen M. Giery, APR Giery is director of public relations at LifeQuest Organ Recovery Services, the federally designated organ donor program serving a 36-county region of northern Florida. She oversees public education, hospital services and family outreach services. She also chairs the Examination Work Group for the Universal Accreditation Board (UAB).

Adam Kelley, APR, manager, corporate communication, Children's of Alabama

Photo of Adam Kelley, APR Adam is the manager of Corporate Communications & Marketing at Children’s of Alabama, one of the nation's largest freestanding pediatric medical centers. At Children's he provides leadership for Children’s day-to-day business communication strategy including public, social and media relations, web development, digital strategy and integrated marketing communication services.

Prior to coming to Children's, he was the Public Relations and Marketing Manager for AAA-Alabama where he served as regional editor of Going Places magazine and the automotive club’s spokesperson on a variety of issues, most notably travel and fuel prices.

His first professional position was as Sports Information Director at the University of Montevallo.

Kelley earned his Accreditation in Public Relations (APR) in 2004. He received a master’s degree in education from Auburn University in 1996 and a bachelor’s degree in communication from the University of Alabama in 1994. As a student he worked in both schools’ athletic department public relations offices and also worked as a freelance reporter for several state newspapers and magazines during that time.

Kelley's community service and professional obligations include service on the boards of the Southern Public Relations Federation, the Public Relations Council of Alabama (PRCA) and Shades Mountain Community Park. He and his wife, Natalie, have two sons, Jesse and AJ, and are active in both boys' school and church activities.


Participants earn 1.0 APR Maintenance Credit for a half-day course. Learn more about Accreditation maintenance.