The Evolving Skill Set of a Modern PR Professional to Remain Career-Relevant

From Technology to SEO to Data Analytics to Multi-Media

This webinar is not currently available. Email the Professional Development Department to inquire about future availability of this program.

Categories: Measurement & ROI, Social Media, Techniques & Tactics

Public relations has moved beyond issuing a timely press release and making a follow-up phone call. With increased competition and the rise of terms like fake news, PR Pros need a new set of skills to deal with the growing challenges of their profession. Join us for a webinar with tips from the experts on how to improve your toolkit in: verifying sources, utilizing influencers, managing reputations, analyzing data, improving your SEO skills and incorporating the latest multimedia.

By the end of this course participants will be able to:

  • Seek and find vetted sources
  • Monitor and manage reputations
  • Analyze data relevant to your brand objectives
  • Utilize influencers and multimedia to boost SEO


Ryan Williams, director, enterprise media intelligence, LexisNexis

Photo of Ryan Williams

Lauren E. Doyle, APR, vice president, Wordsworth Communications

Photo of Lauren E. Doyle, APR

Sean Parker, vice president and public relations director

Photo of Sean Parker

Sean Parker is vice president and public relations director for Fifth Third Bancorp, one of the largest U.S. retail and commercial banks. Sean leads the team responsible for developing proactive media strategies, building reputation and sharing the stories of business and individuals customers that make the our communities thrive.

Prior to joining Fifth Third, Sean spent nearly a decade as the external relations manager at Procter & Gamble, specializing in corporate and media relations, brand communications, influencer marketing, government and community relations. 

Sean is a proud graduate of Howard University. He has completed Leadership Cincinnati and has been a recipient of the Cincinnati Business Courier 40 under 40 award, Cincinnati Profile’s Gentlemen of Style and Substance, YMCA Black and Hispanic Achievers and recognized in Who’s Who in Black Cincinnati. Sean serves on numerous boards and committees, owning the distinction of serving as the youngest member ever on the Cincinnati Board of Education.



Participants with the APR credential earn 1.0 APR Maintenance Credit for a webinar. Learn more about Accreditation maintenance.