Category: Communication Strategy
This comprehensive e-learning course provides five in-depth lesson modules to teach communicators how to use integration as a powerful tool in any communications practice.
After this course, you will understand the concepts of integration in the context of public relations and communications projects, and how to apply those concepts to drive stronger results in a faster, more efficient manner. The course introduces an approach to integrated marketing communications that is specifically built for today’s communications professional. For those with experience in integration this will take your practice further than ever before. If you’re new to integration, it provides a great introduction to integrated methods.
Designed to be taken at your own pace, this five-hour course covers a wide range of topics. After providing a review of integrated marketing concepts, it continues with ways to learn about your specific audiences, develop integrated strategies and tactics that work together to boost results, and effectively manage your work in a planned, synchronous fashion.
MODULE 1: Integrated Marketing Communications Concept Review
MODULE 2: Audience Analysis and Personas
MODULE 3: Identifying and Influencing Audience Behavior
MODULE 4: Building Your Integrated Communications Campaign Toolkit
MODULE 5: ICC Project Management
Bonnie Harris, owner, Wax Marketing; adjunct professor, Reed College of Media, West Virginia University
Harris has designed and implemented IMC strategies for clients across the United States, including National Geographic and Yale University. Prior to founding her IMC practice in 2002, she worked in marketing and management in the technology industry for 15 years. She received her master’s degree from the IMC program at West Virginia University in December of 2007.
Participants earn 2.0 APR Maintenance Credits for a one-day online course. Learn more about Accreditation maintenance.
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