Category: Techniques & Tactics
Thinking about striking out on your own? Make 2017 the year you take the leap! The path to starting your own business is exciting and rewarding but also filled with new challenges you may not have anticipated. Learn from independent practitioners who have navigated this uncharted territory, overcome obstacles and built successful businesses. Join our panelists as they discuss:
“Things I Wish I’d Known Before I Went Out on My Own”
Learning points will include:
Our panelists will also share success stories as well as experiences that didn’t go very well, based on their own transition from corporate positions to independent professionals.
J.W. Arnold, APR, Fellow PRSA, principal, PRDC
J.W. Arnold is principal of PRDC. Previously, he served as press secretary to a senior member of Congress, and public affairs specialist for “The President’s Own” U.S. Marine Band. For the past 16 years, Arnold has been a successful solo practitioner with offices in Washington and south Florida.
Wendy Kurtz, PRSA’s Independent Practitioners Alliance
Wendy Kurtz is founder and president of Elizabeth Charles & Associates LLC, a public relations and business development firm that specializes in helping executives become published authors and fee-paid speakers.
An accredited professional and award-winning business expert, Wendy has been helping individuals, businesses and organizations develop and deliver their marketing and communication messages efficiently and effectively for more than 25 years. She has been billed as “the Empress of PR” by Mark Victor Hansen, co-creator of the “Chicken Soup for the Soul” publishing empire. In fact, it was Wendy’s work with Hansen that led to her firm’s specialization today. Just prior to founding her firm in 1997, Wendy was the special events manager for Sprint, where she had previously worked in internal communications and served as a founding member of the company’s intranet team.
Participants earn 1.0 APR Maintenance Credit for a webinar. Learn more about Accreditation maintenance.
Broaden your skill set with access to an extensive library of live and on-demand professional development webinars — one of PRSA's premier member benefits.