Category: Techniques & Tactics
Learn the dynamics of using great initiatives and current community resources and merging those with your courses and students. Our speakers will give great examples of their own success in the community and building a bridge to the classroom.
Melissa D. Dodd, Ph.D., University of Central Florida
Lois Boynton, University of North Carolina at Chapel Hill
Lois A. Boynton joined the faculty in 2001 and has been head of the public relations specialization since 2008. She teaches ethics and public relations classes, is a fellow in the University’s Parr Center for Ethics, and was named to the University’s Academy of Distinguished Teaching Scholars. She won the School of Journalism and Mass Communication’s David Brinkley Teaching Award in 2007. Her research focuses on ethical decision-making by public relations practitioners, professionalism and social responsibility. Other research interests include agenda building, persuasion and nonprofit public relations challenges.
Gemma R. Puglisi, assistant professor, American University
Puglisi has more than 25 years’ experience in public relations, broadcast journalism and corporate communications. She is the author of the book, “Public Relations Campaigns and Portfolio Building.”
Karen Freberg, Ph.D., assistant professor, strategic communications, University of Louisville; adjunct instructor, IMC Graduate Online Program, West Virginia University
Freberg also is a research consultant in social media and crisis communications, and has worked with several organizations and agencies such as Firestorm Solutions, Hootsuite, Kentucky Derby Festival, DHS, CDC, National Center for Food Protection and Defense (NCFPD), and the Colorado Ski Association. This experience led her to be a 2015 Plank Center Fellow for General Motors (GM), where she was responsible for working with the PR and social media teams to form best practices and recommendations on social media measurement strategies and influencer marketing practices. Freberg’s research has been published in several book chapters and academic journals such as Public Relations Review, Media Psychology Review, Journal of Contingencies, and Crisis Management and Health Communication. She also serves on the editorial board for Psychology for Popular Media Culture and Case Studies in Strategic Communication (CSSC).
Participants earn 1.0 APR Maintenance Credit for a webinar. Learn more about Accreditation maintenance.
Broaden your skill set with access to an extensive library of live and on-demand professional development webinars — one of PRSA's premier member benefits.