Pulling in Partners in Times of Crisis

Align the Right Message

Hosted by the Travel & Tourism Section.

This webinar is not currently available. Email the Professional Development Department to inquire about future availability of this program.

Category: Crisis & Reputation

Preparing for a crisis usually includes quick messaging, executive briefings and lightning-fast response time to media. But does your crisis plan include a strategic approach to collaborating with external partners? No organization is an island. If your crisis communications don't align the right message with the right partners, it can make or break your company’s credibility. 

Senior communicators from the hospitality industry will share real-world case studies that will demonstrate how to:

  • Determine who you should be working with as trusted partners in times of crisis.
  • Create focused, carefully managed, and powerful responses during difficult situations and crises.
  • Develop a strategic mindset to lead the collaborative process in times of crisis.


Heather Kirksey, Atlanta Convention and Visitors Bureau

Photo of Heather Kirksey

Heather Kirksey, Director Public Relations, Atlanta Convention and Visitors Bureau, leads the PR team’s media relations and internal communications efforts. Kirskey also manages crisis communications and provides counsel to the executive team.

Ashley Svarney, Discover The Palm Beaches

Photo of Ashley Svarney

Ashley Svarney, Director of Public Relations and Communications, Discover The Palm Beaches, oversees domestic and international public relations activities that reinforce the destination’s brand positioning as The Best Way to Experience Florida.®

Charlene Chan, Hawai‘i Tourism Authority (HTA)

Photo of Charlene Chan

Charlene Chan oversees communications outreach to media, the general public, and industry stakeholders for the Hawai‘i Tourism Authority (HTA), the agency responsible for tourism marketing initiatives for the State of Hawai‘i. Appointed on Jan. 5, 2016, Charlene brings 27 years of international marketing and communications experience to her role.


Participants with the APR credential earn 1.0 APR Maintenance Credit for a webinar. Learn more about Accreditation maintenance.