PR in a Snap

The Snapchat Tips, Tricks & Hacks That PR Pros Need to Know

On-Demand, available until Dec. 30, 2018
Recorded Oct. 4, 2016

Category: Social Media

Gone are the days of Snapchat being an app only used by teens and college kids. Snapchat now tops the charts when it comes to daily views and downloads. Many PR pros are still on the fence about it – but If you want to reach an engaged audience of more than 100 million active daily users who consume more than eight billion daily video views, you need to start using Snapchat. During this hands-on session, Cathy Hackl, a nationally recognized, live video expert/consultant, and Lisa Buyer, published author of “Social PR Secrets,” will demystify one of the hottest social media platforms available to storytellers and brands today. They'll help attendees get rid of their Snapchat fear and start engaging like a Snapchat pro.

You will learn:

  • The Snapchat opportunity, and why it matters for PR and brands
  • Snapchat content and how to create it
  • Audience: How the millennial, millennial-minded and Gen Z demographic uses the platform
  • Geofilter strategies and tips for publicity
  • Case studies of brands that are rocking it on Snapchat
  • How to work with influencers on the platform
  • How to get instant feedback from customers or community
  • Snapchat hacks for PR pros
  • Measuring Snapchat


Cathy Hackl, founder and content strategist, Latino Strategy & VR Salon

Photo of Cathy Hackl

Hackl is the founder of Latino Strategy and content strategist at VR Salon. An Emmy-nominated broadcaster turned live video, PR & social media speaker and consultant, Hackl is the head of Hispanic Marketing at Boom! Social and helps brands with their live video strategy through her consulting business. She was recognized by Onalytica as one of 2015's top 50 PR influencers and is the former director of Periscope Community Summit/Summit Live. Cathy's taught social media at IE Business and SDA Bocconi School of Management, two of Europe's top business schools. She has spoken in the U.S., Latin America, Europe and Asia on communications and social media. She has worked with CNN, FOX5, Discovery Channel, and ABC News and is currently a Huffington Post blogger & a Social Media Week contributor.


Lisa Buyer, president and CEO, The Buyer Group

Photo of Lisa Buyer

Lisa Buyer, president and CEO, The Buyer Group, is passionate and ambitious about how public relations, social media and search engine optimization (SEO) influence each other. She brings more than 20 years of business management and communications expertise to The Buyer Group. Her creative energy and tireless drive have helped launch businesses, from small boutiques to Fortune 500 companies, to the next level. A true entrepreneur at heart, she started her first company her junior year in college as a public relations major at the University of Florida. Designs by Lisa, a hand-painted T-shirt company, was a hit on campus and helped pay her tuition.



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