PR in a Snap

The Snapchat Tips, Tricks & Hacks That PR Pros Need to Know

This webinar is not currently available. Email the Professional Development Department to inquire about future availability of this program.

Category: Social Media

Gone are the days of Snapchat being an app only used by teens and college kids. Snapchat now tops the charts when it comes to daily views and downloads. Many PR pros are still on the fence about it – but If you want to reach an engaged audience of more than 100 million active daily users who consume more than eight billion daily video views, you need to start using Snapchat. During this hands-on session, Cathy Hackl, a nationally recognized, live video expert/consultant, and Lisa Buyer, published author of “Social PR Secrets,” will demystify one of the hottest social media platforms available to storytellers and brands today. They'll help attendees get rid of their Snapchat fear and start engaging like a Snapchat pro.

You will learn:

  • The Snapchat opportunity, and why it matters for PR and brands
  • Snapchat content and how to create it
  • Audience: How the millennial, millennial-minded and Gen Z demographic uses the platform
  • Geofilter strategies and tips for publicity
  • Case studies of brands that are rocking it on Snapchat
  • How to work with influencers on the platform
  • How to get instant feedback from customers or community
  • Snapchat hacks for PR pros
  • Measuring Snapchat


Cathy Hackl, APR, futurist (VR, AR, MR, XR), You Are Here Labs, Co-author, "Marketing New Realities"

Photo of Cathy Hackl, APR

Cathy Hackl, APR, is the lead futurist at You Are Here Immersive Labs, one of the Southeast’s most prominent XR labs. Hackl is an Emmy-nominated communicator turned augmented reality and virtual reality global speaker, producer and author. She is also a partner at Mixed Reality Ventures. Prior to joining You Are Here, she worked as an HTC VIVE VR evangelist during the launch of their latest headset, the VIVE Pro, and during the company’s partnership with Warner Brothers’ blockbuster, Ready Player One. She’s the co-author of Marketing New Realities: An Introduction to Virtual Reality & Augmented Reality Marketing, Branding, & Communications.”


Lisa Buyer, president and CEO, The Buyer Group

Photo of Lisa Buyer

Lisa Buyer, president and CEO, The Buyer Group, is passionate and ambitious about how public relations, social media and search engine optimization (SEO) influence each other. She brings more than 20 years of business management and communications expertise to The Buyer Group. Her creative energy and tireless drive have helped launch businesses, from small boutiques to Fortune 500 companies, to the next level. A true entrepreneur at heart, she started her first company her junior year in college as a public relations major at the University of Florida. Designs by Lisa, a hand-painted T-shirt company, was a hit on campus and helped pay her tuition.



Participants with the APR credential earn 1.0 APR Maintenance Credit for a webinar. Learn more about Accreditation maintenance.