Category: Crisis & Reputation
Today, we use social networks for everything from PR and marketing messages to customer service, employee recruiting, sales enablement, and the promotion of workplace culture. We’ve opened up two-way communications on every front, and any friction can spark a crisis. It’s become a complex area.
Someone who understands these complexities is John McDonald, founder of Caeli Communications, a strategic communications consultancy specializing in crisis management and communications leadership. McDonald has been on the “firing line” during dozens of business emergencies. He shares these stories with actionable advice that enables clients to be prepared, react appropriately and move their organization beyond the crisis. Attend our webinar and you will learn:
John Martin McDonald, founder, Caeli Communications
John Martin McDonald is the founder of Caeli Communications, a strategic communications consultancy that focuses on crisis management and communications leadership. With more than 35 years of communications experience, McDonald has handled crises from the media side as well as a spokesman for five Fortune 500 companies. From plane crashes to employee kidnappings, a visit of the Pope to the revolving doors of CEO resignations, McDonald has been on the “firing line” of dozens of business emergencies.
Participants earn 1.0 APR Maintenance Credit for a webinar. Learn more about Accreditation maintenance.