Art and Courage of Dealing with Ethical Issues

Develop Allies and Form Coalitions

This webinar is not currently available. Email the Professional Development Department to inquire about future availability of this program.

Category: Crisis & Reputation

As the ethics counselor of organizations, public relations practitioners seek to work with senior executives from a variety of departments to develop allies and form coalitions when their own power is limited. This skill requires political shrewdness to identify key influencers who make the decisions and is a critical tool when dealing with ethical issues. As a result, persuasive skills are also required to convince the influencers to adopt ethical alternatives.

This ethics webinar will:

  • Discuss how to recruit allies and form coalitions as a means to influence more senior executives.
  • Provide examples of persuasive techniques that can be used to raise ethical concerns.


Nance Larsen, APR, Fellow PRSA, chair, PRSA Board of Ethics and Professional Standards

Photo of Nance Larsen, APR, Fellow PRSA


Bryan H. Reber, Ph.D., professor, University of Georgia

Photo of Bryan H. Reber, Ph.D.

Debra L. Bethard-Caplick, MBA, APR, principal, Quicksilver Edge Strategic Communications

Photo of Debra L. Bethard-Caplick, MBA, APR

Emmanuel Tchividjian, principal, The Markus Gabriel Group

Photo of Emmanuel Tchividjian


Participants with the APR credential earn 1.0 APR Maintenance Credit for a webinar. Learn more about Accreditation maintenance.