Category: Crisis & Reputation
As the ethics counselor of organizations, public relations practitioners seek to work with senior executives from a variety of departments to develop allies and form coalitions when their own power is limited. This skill requires political shrewdness to identify key influencers who make the decisions and is a critical tool when dealing with ethical issues. As a result, persuasive skills are also required to convince the influencers to adopt ethical alternatives.
This ethics webinar will:
Nance Larsen, APR, Fellow PRSA, director, communications and marketing, Carlile Transportation Systems, Inc.
Nance Larsen, APR, Fellow PRSA, is a public relations professional with more than 20 years of strategic communication experience. Currently, she is director of communications and marketing for Carlile, as well as in her first year as Chair of the PRSA Board of Ethics and Professional Standards (BEPS).
Bryan H. Reber, Ph.D., professor, University of Georgia
Reber is the C. Richard Yarbrough professor of crisis communication leadership at the University of Georgia. He is a co-author of academic books, chapters and popular college textbooks on public relations.
Debra L. Bethard-Caplick, MBA, APR, principal, Quicksilver Edge Communications
Bethard-Caplick is a principal at Quicksilver Edge Strategic Communications. She is the immediate past chair of the PRSA Midwest District, and immediate past president of PRSA Suburban Chicago. She also is the 2015 chief ambassador of the Illinois Jaycees, and teaches PR writing at DePaul University.
Emmanuel Tchividjian, senior vice president and chief ethics officer, Ruder Finn
Tchividjian became a Certified Compliance and Ethics Professional in 2006, and is a member of the Ethics and Compliance Officers Association. He is the ethics officer of the PRSA New York Chapter, as well as a member (ex-officio) of the National Board of Ethics and Professional Standards.
Participants earn 1.0 APR Maintenance Credit for a webinar. Learn more about Accreditation maintenance.
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