Art and Courage of Dealing with Ethical Issues

Develop Allies and Form Coalitions


Availability
On-Demand, available until Dec. 30, 2018
Recorded Sept. 8, 2016
Full Price: $200
Members: Free!

Category: Crisis & Reputation

As the ethics counselor of organizations, public relations practitioners seek to work with senior executives from a variety of departments to develop allies and form coalitions when their own power is limited. This skill requires political shrewdness to identify key influencers who make the decisions and is a critical tool when dealing with ethical issues. As a result, persuasive skills are also required to convince the influencers to adopt ethical alternatives.

This ethics webinar will:

  • Discuss how to recruit allies and form coalitions as a means to influence more senior executives.
  • Provide examples of persuasive techniques that can be used to raise ethical concerns.

Moderator

Nance Larsen, APR, Fellow PRSA, chair, PRSA Board of Ethics and Professional Standards

Photo of Nance Larsen, APR, Fellow PRSA
     

Panelists

Bryan H. Reber, Ph.D., professor, University of Georgia

Photo of Bryan H. Reber, Ph.D.
  

Debra L. Bethard-Caplick, MBA, APR, principal, Quicksilver Edge Strategic Communications

Photo of Debra L. Bethard-Caplick, MBA, APR
           

Emmanuel Tchividjian, principal, The Markus Gabriel Group

Photo of Emmanuel Tchividjian

Accreditation

Participants earn 1.0 APR Maintenance Credit for a webinar. Learn more about Accreditation maintenance.