Art and Courage of Dealing with Ethical Issues

Develop Allies and Form Coalitions

On-Demand, available until Dec. 30, 2018
Recorded Sept. 8, 2016
Full Price: $200
Members: Free!

Category: Crisis & Reputation

As the ethics counselor of organizations, public relations practitioners seek to work with senior executives from a variety of departments to develop allies and form coalitions when their own power is limited. This skill requires political shrewdness to identify key influencers who make the decisions and is a critical tool when dealing with ethical issues. As a result, persuasive skills are also required to convince the influencers to adopt ethical alternatives.

This ethics webinar will:

  • Discuss how to recruit allies and form coalitions as a means to influence more senior executives.
  • Provide examples of persuasive techniques that can be used to raise ethical concerns.


Nance Larsen, APR, Fellow PRSA, chair, PRS Board of Ethics

Photo of Nance Larsen, APR, Fellow PRSA Larsen, APR, Fellow PRSA, is a public relations professional with more than 20 years of strategic communication experience.


Bryan H. Reber, Ph.D., professor, University of Georgia

Photo of Bryan H. Reber, Ph.D. Reber is the C. Richard Yarbrough professor of crisis communication leadership at the University of Georgia. He is a co-author of academic books, chapters and popular college textbooks on public relations.

Debra L. Bethard-Caplick, MBA, APR, principal, Quicksilver Edge Communications

Photo of Debra L. Bethard-Caplick, MBA, APR Bethard-Caplick is a principal at Quicksilver Edge Strategic Communications. She is the immediate past chair of the PRSA Midwest District, and immediate past president of PRSA Suburban Chicago. She also is the 2015 chief ambassador of the Illinois Jaycees, and teaches PR writing at DePaul University.

Emmanuel Tchividjian, senior vice president and chief ethics officer, Ruder Finn

Photo of Emmanuel Tchividjian Tchividjian became a Certified Compliance and Ethics Professional in 2006, and is a member of the Ethics and Compliance Officers Association. He is the ethics officer of the PRSA New York Chapter, as well as a member (ex-officio) of the National Board of Ethics and Professional Standards.


Participants earn 1.0 APR Maintenance Credit for a webinar. Learn more about Accreditation maintenance.