Category: Communication Strategy
Content creation is central to where PR is going. Since our nation consists of a mixture of many different cultures and ethnicities, we as PR professionals have to first have a clear understanding of who we are reaching and the cultural nuances that may impact the messaging. This webinar will highlight best practices when trying to reach diverse audiences.
Jade Stevens, account supervisor, LAGRANT COMMUNICATIONS
Stevens is an account supervisor at LAGRANT COMMUNICATIONS, an integrated marketing communications firm that specializing in targeting the African American, Hispanic and LGBT consumer markets. Jade is the lead for Verizon and has developed culturally sensitive award-winning campaigns for clients including Northwestern Mutual and Covered California, among others.
Participants earn 1.0 APR Maintenance Credit for a webinar. Learn more about Accreditation maintenance.
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