Online Influencer and Stakeholder Mapping

Are You Connecting with Opinion Leaders and Influence Leaders in Your Industry?

Hosted by the Public Affairs and Government Section.

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Category: Social Media

Online influencers and stakeholders are powerful voices on the issues your organization is most concerned about. They might include the more traditionally targeted groups like journalists and policymakers but now have also expanded to include bloggers, academics, policy experts, trade association executives, activist shareholders and concerned citizens. If successfully identified, online influencers can provide critical grassroots support for your organization advocacy efforts. Find out how to:

• Identify these influencers through the online tools and manual research.
• Engage digital influencers to increase advocacy and enhance your brand’s reputation.
• Prioritize which influencers to engage and how to track them over time.


James Baril, senior vice president, VOX Global

Photo of James Baril

As a senior vice president at VOX, James manages its operations in Texas, co-leads the Technology practice group, and is a leader on the Grassroots & Strategic Alliances practice group. He leads a team that helps manage influencer relations, digital engagement and message strategy for clients who are facing unique challenges around the country. He has particular expertise with influencer engagement, stakeholder mapping, and leveraging the principles of persuasion for effective public affairs communication.

Stephanie Cameron, communications director, USAA

Stephanie Cameron is a Communications Director for USAA’s External Communications team. She leads a digital influencer strategy focused on building brand advocates at the intersection of paid and earned digital media. Stephanie holds an MBA from the University of Texas at San Antonio and has 15 years of marketing and communications experience in the financial services industry.


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