Category: Crisis & Reputation
The PR professional’s ability to persuade management and be viewed as a strategist will become ever more important as the list of crises, from epidemics to school shootings, becomes longer and more complex. In this webinar, you’ll learn a step-by-step process for crisis decision-making, how to break through barriers caused by stress, fear and resistance, forge consensus on crisis response strategies, and protect your organization’s reputation for the long term. You’ll also:
• Gain new insights into how your organization’s leaders are likely to react in a crisis.
• Discover how to lead a decision-making process to quickly achieve consensus in a crisis.
• Learn how to position yourself as a strategist during crisis team meetings and elevate your role as a trusted adviser.
Joan Gladstone, APR, Fellow PRSA, president & ceo, Gladstone International, Inc.
Gladstone is president and CEO of Gladstone International Inc. and has managed national media and stakeholder communications related to labor strikes, environmental issues, investigations, lawsuits and more. She was elected to the PRSA College of Fellows in 2007 and won a PRSA Silver Anvil Award in 1996.
Participants earn 1.0 APR Maintenance Credit for a webinar. Learn more about Accreditation maintenance.
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