Media Pitching for 2016

Five Ways to Change Your Media Outreach

This webinar is not currently available. Email the Professional Development Department to inquire about future availability of this program.

Category: Media Relations

Today’s media landscape demands new approaches to pitching. Successful media relations pros are applying proven principles to new tools to grab the scarce attention of powerful influencers. In this session, you’ll learn which pitches are working across industries and organizations of all sizes, as well as new ways to reframe routine information into angles that are both newsworthy and shareworthy. You’ll also:

·         Learn how to adapt your pitching approach to the demographics of the influencers you're targeting.

·         Discover how to use social media tools to get on the radar of the influencers who matter most to your audiences.

·         Find updated techniques for crafting subject lines that get your pitch emails opened.


Michael Smart, principal, MichaelSMARTPR

Photo of Michael Smart

Smart has been landing top-tier coverage for 15 years. He also has trained more than 7,000 communicators across the globe on how to boost their media and blog placements, including pros from Allstate, Disney, Verizon, Hilton, Honda, Edelman and many other organizations, large and small. He has been among the top-rated presenters at the PRSA International Conference three times.



Participants with the APR credential earn 1.0 APR Maintenance Credit for a webinar. Learn more about Accreditation maintenance.