Category: Media Relations
Today’s media landscape demands new approaches to pitching. Successful media relations pros are applying proven principles to new tools to grab the scarce attention of powerful influencers. In this session, you’ll learn which pitches are working across industries and organizations of all sizes, as well as new ways to reframe routine information into angles that are both newsworthy and shareworthy. You’ll also:
· Learn how to adapt your pitching approach to the demographics of the influencers you're targeting.
· Discover how to use social media tools to get on the radar of the influencers who matter most to your audiences.
· Find updated techniques for crafting subject lines that get your pitch emails opened.
Michael Smart, principal, MichaelSMARTPR
Smart has been landing top-tier coverage for 15 years. He also has trained more than 7,000 communicators across the globe on how to boost their media and blog placements, including pros from Allstate, Disney, Verizon, Hilton, Honda, Edelman and many other organizations, large and small. He has been among the top-rated presenters at the PRSA International Conference three times.
Participants earn 1.0 APR Maintenance Credit for a webinar. Learn more about Accreditation maintenance.
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