Anvil Thinking

Best Practices for Submitting Your Silver Anvil Entry

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Category: Techniques & Tactics

Each year, PRSA Silver Anvil Awards judges note that just a few improvements to entries can make a big difference in helping submissions stand out from the competition. The usual culprits of a poorly written submission are campaign objectives that are either weak or not measurable.

Get inside advice and gain practical tips on how to submit the best entry from frequent Silver Anvil judge Kelly Womer, ABC, APR, Fellow PRSA, vice president and partner, Linhart PR, and 2015 Best of Silver Anvil winner Mike Flanagan, partner, LDWWgroup. They’ll tell you how to improve your 2016 submission by sharing:

·         What judges look for in a submission. 

·         How to showcase measurable goals and results. 

·         How to tell a compelling, complete story throughout your entry.


Kelly Womer, ABC, APR, Fellow PRSA, vice president and partner, Linhart Public Relations

Photo of Kelly Womer, ABC, APR, Fellow PRSA

Kelly Womer, APR, ABC, Fellow PRSA, is a senior vice president and partner at Linhart Public Relations, a public relations and corporate communications counseling firm. With 25 years of experience with major corporations, PR agencies and news organizations, Womer specializes in employee communications by helping organizations, including Linhart PR, build their business from the inside out. She created the firm’s client relationship management and people development programs, resulting in increased retention and satisfaction levels. Inducted into the College of Fellows in 2014, she currently serves as the co-chair of the GoodFellows Committee. She previously served on the College of Fellows Selection Committee.


Mike Flanagan, partner, LDWWgroup

Photo of Mike Flanagan

Flanagan serves as partner for LDWWgroup’s work for Carnival Corporation, the world’s largest cruise company. He works closely with the global enterprise's chief communications officer to develop public relations strategies and lead proactive media relations efforts. This includes building relationships and working story opportunities with journalists from national and international media outlets; collaborating and providing counsel on a variety of issue management solutions; and providing senior support for crisis and special projects. Previously, he led LDWWgroup's work for Pacific Gas and Electric Company, one of the largest combination natural gas and electric utilities in the United States.


Participants with the APR credential earn 1.0 APR Maintenance Credit for a webinar. Learn more about Accreditation maintenance.