A Tech PR Trifecta

How to Build Great Relationships With Tech Journalists, Understand Current Media Trends and Secure Top Feature Placements for Your Clients

This webinar is not currently available. Email the Professional Development Department to inquire about future availability of this program.

Category: Media Relations

This webinar will be a candid conversation with the industry's most influential technology editors on how to win the hearts and minds of reporters (and readers), and more ink in their magazines. Our panel of journalists will cover best practices for engaging media, personal communications preferences, and story interests and beats, as well as how to build those elusive “relationships” that we all seek. This session also will cover tips for writing the most effective subject lines and pitches, and the essential elements reporters look for. You’ll learn:

·         What's changed in the newsroom and the role of editor vs. reporter.

·         Elements of a successful pitch and an irresistible subject line.

·         How to engage reporters via timing, topics and channels.

·         Tips for pitching by email and phone, and social media dos and don'ts.

·         The ins and outs of embargoes, desk-side briefings and press conferences.

·         Examples of the best and worst of public relations.


Sandra Fathi, president and founder, Affect

Photo of Sandra Fathi

Fathi has 20 years of experience helping companies achieve their communications goals on both the corporate and agency side.



Martin Bryant, editor-in-chief, The Next Web

Jason Perlow, senior technology editor, ZDNet

Mark Sullivan, senior writer, Fast Company

At Fast Company, Sullivan covers the hardware and software products of large platform companies including Apple, Google, Microsoft and Samsung. Prior to joining Fast Company in January 2016, he wrote for VentureBeat, Light Reading, CNET, Wired and PCWorld. He's been seen talking about tech on CNN, Fox Business and Al Jazeera US. Sullivan is a graduate of the Medill School of Journalism at Northwestern University.


Participants with the APR credential earn 1.0 APR Maintenance Credit for a webinar. Learn more about Accreditation maintenance.