Sounding the Drumbeat

Why Integration is PR’s Key to Success

This webinar is not currently available. Email the Professional Development Department to inquire about future availability of this program.

Category: Communication Strategy

Even today, media relations is a large part of what public relations pros are called on to strategize and implement. Yet, the advent of social technologies means that PR pros must know how to socialize media relations in the truest sense of the word. Integration is the name of the game.

In this webinar, you’ll explore functional techniques to integrate your communications strategies and elevate your organization’s message. You’ll also:

• Learn how to increase conversion by tracking each component of your integrated campaign.
• Learn how to apply smart measurement to your integrated PR plans.
• Understand why content that is solid yet versatile is key to all smart communications.


Shonali Burke, ABC, president and CEO, Shonali Burke Consulting, Inc.

Photo of Shonali Burke, ABC

Burke is the award-winning president and CEO of Shonali Burke Consulting, Inc., which uses research-based, outcome-focused social public relations to take your business communications from corporate codswallop to community cool. She was named in PRWeek’s inaugural list of  “Top 40 Under 40” U.S. public relations professionals, and is an honoree of IPR’s Jack Felton Golden Ruler Awards for excellence in public relations measurement. She founded the #measurePR Twitter chat and also teaches at Johns Hopkins University.



Participants with the APR credential earn 1.0 APR Maintenance Credit for a webinar. Learn more about Accreditation maintenance.