Creative PR

Delivering Your Story From Narrative and Design to Measurement

This webinar is not currently available. Email the Professional Development Department to inquire about future availability of this program.

Category: Techniques & Tactics

The media landscape has changed. So has the way consumers want to experience their news, information, entertainment and interaction. Today, storytelling requires a combination of creative writing and powerful visual imagery. In this webinar, you’ll learn how to embrace the new rules of communication when it comes to telling visual stories and solving problems through creative thinking and design. You’ll also:

• Learn how to infuse more creativity, from ad copy-style writing to photography, into your traditional and digital PR tactics.
• Discover opportunities to leverage data, analytics and metrics to ensure content is creative and strategic.
• Leave with actionable tips about free and low-cost tools that will help you embrace the new rules of communication.


Jason J. Sprenger, APR, president, Game Changer Communications

Photo of Jason J. Sprenger, APR


Deirdre Breakenridge, CEO, Pure Performance Communications

Photo of Deirdre Breakenridge

Breakenridge is CEO of Pure Performance Communications. A 25+ year veteran in PR and marketing, she is the author of five Financial Times Press books, and an adjunct professor at NYU and UMASS at Amherst. She was named one of the “Best 50 Women in Business” by NJBIZ in 2015.


Heather Whaling, president, Geben Communication

Photo of Heather Whaling

Whaling is president of Geben Communication. She is considered one of the most influential voices in PR 2.0, and was selected as one of Columbus Business First’s “Forty Under 40” and named one of Columbus’s “Top 10 Entrepreneurs” by



Participants with the APR credential earn 1.0 APR Maintenance Credit for a webinar. Learn more about Accreditation maintenance.