Multi-Sensory Magic

How Scent, Taste and Touch Will Redefine Immersive PR

This webinar is not currently available. Email the Professional Development Department to inquire about future availability of this program.

Category: Techniques & Tactics

A handful of savvy organizations are incorporating unique scent, taste and touch elements into their PR plans to create multi-sensory magic. In this webinar, you’ll explore the intriguing and largely untapped world of sensory triggers that go well beyond typical sight and sound. You’ll also:

• Gain techniques that can be applied by most any organization.
• Discover surprising applications used by emerging and established brands around the world.
• Be inspired to apply multi-sensory aspects to programs developed in your own organization.


Mike McDougall, APR, Fellow PRSA, president, McDougall Communications

Photo of Mike McDougall, APR, Fellow PRSA

McDougall is president of McDougall Communications. He has served in senior corporate and consulting roles for the past two decades, including positions as global vice president of corporate communications and public affairs for Bausch & Lomb Incorporated, and director of Worldwide Public Relations/Consumer Digital for Eastman Kodak Company.



Participants with the APR credential earn 1.0 APR Maintenance Credit for a webinar. Learn more about Accreditation maintenance.