How Science, Algorithms and Human Behavior Changes Made 2015 the Year of PR

Editorial Coverage Moves the Needle

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Category: Social Media

In this session, you’ll examine the impact of technologies on human behavior and how Google, mobile phones and video increase visibility of editorial coverage and press releases. Explore the science of multimedia and discover:

• Necessary PR touch points for converting a prospect into a sale.
• How to find or create content that moves users through your funnels.
• How your news release can drive traffic and get repeat coverage.


Serena Ehrlich, Business Wire

Photo of Serena Ehrlich

Over the last 20 years, Ehrlich has worked to provide guidance on investor relations, public relations and overall consumer behavior relations trends. Ehrlich started her career in advertising where she developed an understanding of branding from a large-scale perspective, but she credits her 17 years in the newswire industry for placing her at the forefront of the technical, sociological and influential revolution changing the face of today’s customer communications.

Prior to rejoining Business Wire in 2013, Ehrlich designed and implemented successful local, national and international social, mobile and traditional marketing campaigns for brands including Kraft, Kohl's, Avon, Mattel and more. A ’91 graduate of Brandeis University with a bachelor's degree in history, Ehrlich was named one of the 2013 Top 25 Women in Mobile to Watch by Mobile Marketer. Follow her on Twitter at @serena


Participants with the APR credential earn 1.0 APR Maintenance Credit for a webinar. Learn more about Accreditation maintenance.