Category: Communication Strategy
PRSA members: Webinars are free as part of your member benefits!
Corporate communications is undergoing significant change. Major influencers include the expanding global marketplace, shifting demographics, digital technology and other forces. Corporate communicators can play a vital role in helping their organizations not only adapt, but rise above the competition.
In this webinar, you will learn the 10 most important needs that corporate communicators can address now to help give their firms an edge over the competition. You also will:
· Learn how to leverage visual storytelling and video, rather than relying on the traditional written content that’s still widely used in corporate environments.
· Find out how to integrate and measure social media in impactful and meaningful ways.
· Understand global and diversity perspectives among internal and external audiences.
· Discover how to identify and leverage smart data vs. big data.
· Learn how to best address the continuous blurring of media with the creation of content for shared, earned and paid media.
John Deveney, ABC, APR, Fellow PRSA, president, Deveney Communication
Deveney has decades of experience helping businesses communicate their strategic messages. His firm, New Orleans-based DEVENEY, is an award-winning, independent marketing agency that works in partnership with smart, demanding clients who are similarly inspired to lead, win and stamp their identity on their markets.
Michele E. Ewing, APR, Fellow PRSA, associate professor, Kent State University
With more than 25 years of experience in agency and corporate public relations, Ewing is recognized for her expertise in leadership development, social media, internal communication and other professional practice topics. Prior to her current role in public relations education at Kent State, she served as a vice president in the public relations division of Marcus Thomas, an integrated marketing communications firm.
David L. Remund, Ph.D., APR, Fellow PRSA, assistant professor, University of Oregon
Remund is a strategist in communication and leadership, helping people and organizations become more accountable and adaptable. In addition to his role as a professor at the University of Oregon’s School of Journalism and Communication, he serves as a consultant to help corporations tackle complex challenges.
Participants earn 1.0 APR Maintenance Credit for a webinar. Learn more about Accreditation maintenance.
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