Your Next Job

Using IMC Strategies and Tactics to Market Your Way Up the Ladder

This webinar is not currently available. Email the Professional Development Department to inquire about future availability of this program.

Category: Techniques & Tactics

The lines between PR, communications, social media, marketing and digital are becoming so closely drawn that they’re changing the interaction of skills you’ll need to succeed, and how you market yourself.

In this webinar, you’ll learn strategies, tactics and techniques for keeping your skills sharp and convincing an employer that you “feel their pain” and can solve problems for them. You will:

  • Understand where PR fits in IMC and how to apply IMC principals to marketing yourself.
  • Learn what knowledge, skills and abilities you must possess to succeed as a PR practitioner in an IMC world. 
  • Learn how to “hack” the job boards and improve your chances of finding a job for which you are the right fit, and how to beat the “black hole” of Applicant Tracking Systems. 
  • Learn how to find a mentor and maximize your network.
  • Learn how to turbo-charge your resume and cover letter with action statements that demonstrate measurable and impactful outcomes.


Eric Minor, Director of Student Careers and Opportunities, Reed College of Media, West Virginia University

Photo of Eric Minor

Minor is an award-winning television anchor and multimedia journalist who joined the staff of the West Virginia University Reed College of Media in June 2013 as its first director of student careers and opportunities. He’s known on campus as “The Internships Guy” and produces a weekly online video series sharing media-centric career advice, strategies and success stories to the College’s students and his followers on social media. Minor holds a bachelor’s degree in journalism and a master’s degree in integrated marketing communication from West Virginia University.



Participants with the APR credential earn 1.0 APR Maintenance Credit for a webinar. Learn more about Accreditation maintenance.