The Future of Storytelling in a Data-Driven World

Hear How Technology Facilitates Reporting

Hosted by the Technology Section.

This section webinar is not currently available. Email the Sections Department to inquire about future availability of this program.

Category: Communication Strategy

Forbes and AP are two of the largest users of this innovation, introduced by Northwestern’s Knight Lab, a joint venture of Northwestern’s Robert R. McCormick School of Engineering and Applied Science, and the Medill School of Journalism, Media, Integrated Marketing Communications.

Participants will learn: 

  • What narrative analytics software is and how it supports storytelling.
  • Who is using this technology today, and where it makes the most sense.
  • What skills PR people need to thrive in a data-driven world.

For a closer look at how this technology is facilitating more timely reporting in finance, retail, transportation and sports:

  • View the “Future of Storytelling” video by our speaker, Kris Hammond, chief scientist, Narrative Science.
  • Generate your own data-driven story on your Google Analytics activity through Quill Engage.
  • Get a comprehensive story on any country via YSEOP’s country report.


Kristian Hammond, chief scientist, Narrative Science, and professor of computer science and journalism, Northwestern University

In addition to being Narrative Science’s chief scientist, Hammond is a professor of computer science and journalism at Northwestern University. Prior to joining the faculty at Northwestern, he founded the University of Chicago’s Artificial Intelligence Laboratory. His research has been primarily focused on artificial intelligence, machine-generated content and context-driven information systems. He currently sits on a United Nations policy committee run by the United Nations Institute for Disarmament Research (UNIDIR). Hammond received his Ph.D. from Yale. He also was named 2014 Innovator of the Year by the Best in Biz Awards.



Mary Conley Eggert, president, Tech Image

Photo of Mary Conley Eggert

Mary is a self-proclaimed geek, who's passionate about seeing great technology get to market. As the President of Tech Image, she gets to visit with tech PR and marketing leaders who are seeking to launch new products, penetrate new markets or augment their internal capabilities.

Whether clients want to distinguish themselves through messaging, grow awareness and credibility with the influencers, or reinforce long-term value with compelling content, she has found that research, such as the SIM IT Trends Study, provides essential evidence to engage the media and move clients forward.


Participants with the APR credential earn 1.0 APR Maintenance Credit for a webinar. Learn more about Accreditation maintenance.