Ethical Public Relations

Everyday Expectations


Availability
On-Demand, available until Sept. 30, 2017
Recorded Sept. 24, 2015
Full Price: $200
Members: Free!

Category: Leadership & Management

Sponsored by the PRSA Board of Ethics and Professional Standards

As public relations professionals, we are expected to conduct our affairs openly and honestly, and in the best interest of those who are impacted by the actions of our clients or employer. But how are our actions perceived by those publics, and how do we address those perceptions and meet expectations?

Join us for this lively webinar as we discuss the challenges that we face each day as professional communicators. Panelists representing corporate, agency and association clients will offer insights gained on the front lines of public relations practice.

Moderator

Kirk Hazlett, APR, Fellow PRSA, associate professor, communication/public relations, Curry College

Hazlett, APR, Fellow PRSA, associate professor, communication/public relations, Curry College; member, BEPS Board of Directors. Before moving into academia, Hazlett practiced nonprofit and government public relations for more than 35 years, managing communication programs for healthcare and member services organizations, as well as the U.S. Army and U.S. Air Force in Vietnam, the Philippines and the United States. He has served as a member of the PRSA National Board of Directors, and has held leadership positions with the PRSA Educators Academy, PRSA Northeast District, and the PRSA Boston and Hawaii Chapters.

Presenters

Emmanuel Tchividjian, senior vice president and chief ethics officer, Ruder Finn

Photo of Emmanuel Tchividjian Tchividjian became a Certified Compliance and Ethics Professional in 2006, and is a member of the Ethics and Compliance Officers Association. He is the ethics officer of the PRSA New York Chapter, as well as a member (ex-officio) of the National Board of Ethics and Professional Standards.

Jennifer Ortiz, vice president, marketing and communications, Ethics and Compliance Initiative

Marlene Neill, Ph.D., APR, assistant professor, department of journalism, public relations and new media, Baylor University

Photo of Marlene Neill, Ph.D., APR Marlene Neill, Ph.D., APR, is an assistant professor at Baylor University. She teaches courses in public relations and advertising, and serves as the faculty adviser for the Baylor PRSSA chapter. Her research interests include public relations management and ethics, and she has published research in the Journal of Mass Media Ethics, Public Relations Review, Journal of Communication Management, and Journal of Advertising Education.

Accreditation

Participants earn 1.0 APR Maintenance Credit for a webinar. Learn more about Accreditation maintenance.