Thought Leadership

Putting More Thought Into Practice

This webinar is not currently available. Email the Professional Development Department to inquire about future availability of this program.

Category: Communication Strategy

Everyone talks about it and many claim they practice it, yet there’s limited consensus about one of the hottest topics in the PR industry: thought leadership. While this strategic platform delivers an effective way to gain visibility, differentiate companies and brands, build relationships and stimulate action, no clear path to success has been heralded.

Based on smart thinking and best practices curated from more than 100 articles and marketplace experiences, this session will teach you:

  • What thought leadership is and the characteristics of effective thought leaders.
  • How to create, deploy and evaluate an impactful thought leadership strategy.
  • Insights from familiar and novel case studies, and where to find further inspiration.


Debbie Wetherhead, president, Wetherhead Communications

Photo of Debbie Wetherhead

Wetherhead has managed PR programs for globally recognized names, such as The Coca-Cola Company, Beazer Homes, YKK, NASA and more. Her firm is best known for its ability to generate positive publicity, finesse business communications and provide media training. Backed by 25+ years of experience, Wetherhead has conducted approximately 500 media, presentation, crisis communication and key message development trainings, as well as presented at six PRSA International Conferences and numerous Chapters nationwide. 



Participants with the APR credential earn 1.0 APR Maintenance Credit for a webinar. Learn more about Accreditation maintenance.