Category: Social Media
Social media is more important than ever when it comes to engaging your target audience and sharing your message with the masses. But how do you add social media to an already busy workload? This webinar will share tips for successfully integrating social media — Twitter, Facebook, LinkedIn and Instagram — into your day-to-day work. You’ll learn:
Robert Bochnak, assistant director, alumni marketing and communications, Harvard Business School
In his role at Harvard Business School, Bochnak manages social media — Twitter, LinkedIn, Instagram and Facebook — for the school's alumni office. Since 2013, he has helped generate more than 20,000 unique alumni interactions via Twitter. He is a graduate of the University of Massachusetts, Amherst, and the Tufts University Graduate School of Arts and Sciences. He is the author of Social Media Matters (http://robertbochnak.wordpress.com/), a blog about social media and higher education.
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