Your Public Relations and Communications Community

Balancing Acts

Managing Social Media Work With Your Other Professional Responsibilities

Hosted by the Association/Nonprofit Section.

On-Demand, available until July 7, 2017
Recorded June 30, 2015
Full Price: $200
Members: Free!

Category: Social Media

Social media is more important than ever when it comes to engaging your target audience and sharing your message with the masses. But how do you add social media to an already busy workload?  This webinar will share tips for successfully integrating social media — Twitter, Facebook, LinkedIn and Instagram — into your day-to-day work. You’ll learn:

  • Steps for making the most of your social media work.
  • How to "talk about" your social media work with your managers.
  • Action items for sharing the ROI of your social media work.


Robert Bochnak, assistant director, alumni marketing and communications, Harvard Business School

In his role at Harvard Business School, Bochnak manages social media — Twitter, LinkedIn, Instagram and Facebook — for the school's alumni office. Since 2013, he has helped generate more than 20,000 unique alumni interactions via Twitter. He is a graduate of the University of Massachusetts, Amherst, and the Tufts University Graduate School of Arts and Sciences. He is the author of Social Media Matters (, a blog about social media and higher education.

Participants earn 1.0 APR Maintenance Credit for a webinar. Learn more about Accreditation maintenance.


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