Proofing and Grammar for PR: Master Proofreading Principles and Grammar for Maximum Credibility

Course Duration: Approx. 6 hours
Lesson Duration: Approx. 60–90 minutes

Note: The prices below are for this module only. The price of the entire course is $699 for PRSA members and $799 for nonmembers.
Full Price: $249
Members: $199

Category: Writing

Part three of the four-part e-learning course, “Writing Skills to Increase PR Reach and Results,” this module offers detailed, skill-building techniques to create compelling communications materials.

Proofing and Grammar for PR” is focused on writing techniques that make your copy tighter and your writing approach easier. Lessons include:

  • Reducing Wordiness: Concise and Direct
  • Cutting Redundancies and Other Useless Words
  • Cutting Clichés and Wordy Idioms
  • Shorten Sentences: Propel Readers
  • Consequences of Writing Errors: Horrifying Examples
  • Proofreading Tips and Tricks
  • Don’t Use the Wrong Word
  • Avoid Grammar Errors (Part I)
  • Avoid Grammar Errors (Part II)

Looking for additional online training? Also available are 60–90 minute live or on-demand webinars providing convenient access to expert tips, tools and resources on a variety of topics. View full training calendar.

Questions? Please contact


Michael Smart, principal, MichaelSMARTPR

Photo of Michael Smart

Smart has been landing top-tier coverage for 15 years. He also has trained more than 7,000 communicators across the globe on how to boost their media and blog placements, including pros from Allstate, Disney, Verizon, Hilton, Honda, Edelman and many other organizations, large and small. He has been among the top-rated presenters at the PRSA International Conference three times.



Participants with the APR credential earn 1.0 APR Maintenance Credit for each completed module of this course.