Category: Social Media
Is business using social media strategically? Is the C-suite acknowledging business value from the social media strategy? The key to successfully using social media to grow the bottom line is embracing the culture and technology, providing employees the guidance to be brand ambassadors and recognizing that effective marketing can occur across many departments.
In this session, you’ll learn the five pillars of a social business, and hear success stories from organizations across different industries. You’ll also:
Bernie Borges, founder and CEO, Find and Convert
Borges is an author, speaker, blogger, podcaster and host of the “Social Business Engine” digital TV show.
Participants earn 1.0 APR Maintenance Credit for a webinar. Learn more about Accreditation maintenance.
Broaden your skill set with access to an extensive library of live and on-demand professional development webinars — one of PRSA's premier member benefits.