Your Public Relations and Communications Community

How to Make the Leap From Social Media to Social Business

Embrace the Culture and Technology

On-Demand, available until Aug. 25, 2017
Recorded Aug. 18, 2015
Full Price: $200
Members: Free!

Category: Social Media

Is business using social media strategically? Is the C-suite acknowledging business value from the social media strategy? The key to successfully using social media to grow the bottom line is embracing the culture and technology, providing employees the guidance to be brand ambassadors and recognizing that effective marketing can occur across many departments.

In this session, you’ll learn the five pillars of a social business, and hear success stories from organizations across different industries. You’ll also:

  • Understand the "why" of becoming a social business, and how customer behavior has changed.
  • Learn the five must-haves of a social business to increase customer engagement and transactions.
  • Gain insight into how to convert passive employees and loyal customers into brand advocates.


Bernie Borges, founder and CEO, Find and Convert

Photo of Bernie Borges Borges is an author, speaker, blogger, podcaster and host of the “Social Business Engine” digital TV show.

Participants earn 1.0 APR Maintenance Credit for a webinar. Learn more about Accreditation maintenance.


Join PRSA Today

FREE Integrated Marketing Training With Membership

Broaden your skill set with access to an extensive library of live and on-demand professional development webinars — one of PRSA's premier member benefits.