The Power of Brand Journalism

Sharing Your Story From The Ground Up

This webinar is not currently available. Email the Professional Development Department to inquire about future availability of this program.

Category: Techniques & Tactics

“Brand journalism” is the latest buzzword in a competitive marketplace that has been changed over the years by technology and social media. Today, it’s important to create and place your own stories to sell your brand. In the health care industry, it’s even more competitive, with health care reform and the emphasis to attract new consumers.

In this session, you’ll learn how to use brand journalism to highlight your organization’s brand and quality of care to influence consumer choice. You’ll also:

  • Deepen your understanding of brand journalism to promote messages. 
  • Learn how to develop your own brand messages through infographics. 
  • Discover how to integrate brand journalism into your current communication strategy.


Diane Gage Lofgren, APR, Fellow PRSA, senior vice president, marketing and communications, Sharp HealthCare

Photo of Diane Gage Lofgren, APR, Fellow PRSA

Lofgren is senior vice president, marketing and communications for Sharp HealthCare the largest integrated health care delivery system in San Diego, California. Prior to this role, she served as chief communications officer for Kaiser Permanente. In 2009, she was inducted into the PRSA College of Fellows.



Participants with the APR credential earn 1.0 APR Maintenance Credit for a webinar. Learn more about Accreditation maintenance.