Updating the APR Examination

From Blueprint to Publication

This webinar is not currently available. Email the Professional Development Department to inquire about future availability of this program.

Category: Accreditation Preparation & Maintenance

In this webinar, you will learn the key components of the process for the computer-based Examination for Accreditation in Public Relations (APR), as well as receive the blueprint for the Examination, which includes a list of KSAs and related objectives. You’ll also learn about the item-writing process, technical reviews and validation of questions, the application of beta questions, in-service analysis and final publishing. You’ll also receive an overview of the process of updating the KSAs, objectives and Examination questions.
You’ll gain a comprehensive understanding of the:

  • Computer-based Examination.
  • Process for statistically validating Examination questions.
  • Process for keeping the Examination current, relevant and accurate.


Bey-Ling Sha, Ph.D., APR, professor and director, School of Journalism & Media Studies, San Diego State University

Photo of Bey-Ling Sha, Ph.D., APR

Sha is the immediate past chair of the Universal Accreditation Board (UAB), professor and interim director of the School of Journalism & Media Studies at San Diego State University and editor-elect of the Journal of Public Relations Research.


Kathleen M. Giery, APR, director, public relations, LifeQuest Organ Recovery Service

Photo of Kathleen M. Giery, APR

Giery oversees all of the hospital marketing, public relations, public education and donor family services activities for a 36-county region of northern Florida. She currently serves on the Universal Accreditation Board for public relations.



Participants with the APR credential earn 1.0 APR Maintenance Credit for a webinar. Learn more about Accreditation maintenance.