Category: Techniques & Tactics
In the blink of an eye, the world’s preferred communications mix has been transformed not only by the mass migration to digital media, but the subsequent shift to visually dominant platforms. In this session, you will learn how to work assets, resources and processes already at your disposal to propel your organizations into the visual communications age — without breaking the bank.
Mike McDougall, APR, Fellow PRSA, president, McDougall Communications
McDougall has served in senior corporate and consulting roles for the past two decades. Now the president of McDougall Communications, he is former global vice president, Corporate Communications and Public Affairs, Bausch & Lomb Incorporated, and was director of Worldwide Public Relations/Consumer Digital for Eastman Kodak Company.
Aimee J. Lewis, director, communications and public relations, The Harley School
Prior to the Harley School, Lewis held positions in media relations, publications management and Web development at the University of Rochester, Oak Ridge Associated Universities, the University of Tennessee and Dickinson College.
Participants earn 1.0 APR Maintenance Credit for a webinar. Learn more about Accreditation maintenance.
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