Eyes on the Prize

Shaping the Future of Visual Communications

This webinar is not currently available. Email the Professional Development Department to inquire about future availability of this program.

Category: Techniques & Tactics

In the blink of an eye, the world’s preferred communications mix has been transformed not only by the mass migration to digital media, but the subsequent shift to visually dominant platforms. In this session, you will learn how to work assets, resources and processes already at your disposal to propel your organizations into the visual communications age — without breaking the bank.

You’ll also:

  • Understand how communications are shifting to visually rich platforms in both digital and traditional channels.
  • Uncover the top 10 trends that will drive how communicators interact with visual communications in the next 12 to 18 months.
  • Discover best practices culled from corporate and nonprofit organizations worldwide that can be applied to challenges and opportunities with nominal cost.


Mike McDougall, APR, Fellow PRSA, president, McDougall Communications

Photo of Mike McDougall, APR, Fellow PRSA

McDougall has served in senior corporate and consulting roles for the past two decades. Now the president of McDougall Communications, he is former global vice president, Corporate Communications and Public Affairs, Bausch & Lomb Incorporated, and was director of Worldwide Public Relations/Consumer Digital for Eastman Kodak Company.


Aimee J. Lewis, director, communications and public relations, The Harley School

Photo of Aimee J. Lewis

Prior to the Harley School, Lewis held positions in media relations, publications management and Web development at the University of Rochester, Oak Ridge Associated Universities, the University of Tennessee and Dickinson College.



Participants with the APR credential earn 1.0 APR Maintenance Credit for a webinar. Learn more about Accreditation maintenance.