Introduction to Effective Crisis Response

What to Do and Say to Create a Powerful Competitive Advantage

This workshop is not currently available. Email the Professional Development Department to inquire about future availability of this program.

Categories: Communication Strategy, Crisis & Reputation

Effective crisis response creates a powerful competitive advantage; ineffective crisis response puts organizations at significant competitive disadvantage. In this full-day workshop, internationally-renowned crisis expert and professor Helio Fred Garcia will cover best practices in effective crisis response. You will learn the predictable patterns of crises, what works and what doesn’t and why, and how to get management buy-in to decisions that are often resisted by lawyers and other business advisers. You also will learn how to establish a crisis response capability and how to plan for the unforeseen. You will learn about:

  • The Patterns: Crisis response and competitive advantage.
  • Deciding what to do and say.
  • Deciding when to do and say it.
  • Case studies of effective and ineffective crisis response.
  • Rumor dynamics and rumor control.
  • Establishing a crisis response capability.
  • Strategy and planning in crisis response.
  • Case studies of effective and ineffective planning.



If you have any special need(s), please contact or (212) 460-1400 as far in advance of the program as practicable so that we may address your request. 


Helio Fred Garcia, executive director, Logos Institute

Photo of Helio Fred Garcia

For more than 30 years, Garcia has helped leaders and public relations professionals build trust, inspire loyalty and lead effectively. He has worked with clients in dozens of countries on six continents. He has been on the NYU faculty since 1988, and teaches crisis management in NYU’s executive MBA program, and crisis communication in NYU’s MS in PR/CorpComm program. He is also on the leadership faculty of the Master’s in Advanced Studies in Crisis Management & Security Policy at the Swiss Federal Institute of Technology (ETH) in Zurich. Garcia is currently the executive director at the Logos Institute for Crisis Management & Executive Leadership.


Adam Tiouririne, senior fellow, Logos Institute

Photo of Adam Tiouririne

Tiouririne has led the development of crisis management structures, the execution of crisis preparation war games and the education of senior leaders for organizations around the world. As a Bloomberg contributor, he analyzes the 2016 presidential election for Bloomberg Politics, and his research on the language of leadership also has been featured in Foreign Policy and Politico. He is a regular guest lecturer in the MBA and Masters in PR programs at his alma mater, New York University.



Participants with the APR credential earn 2.0 APR Maintenance Credits for a one-day course. Learn more about Accreditation maintenance.