Community Branding

Learn How Research Can Lead to a New Identity

Hosted by the Public Affairs & Government Section.

This section webinar is not currently available. Email the Professional Development Department to inquire about future availability of this program.

Category: Communication Strategy

To successfully enhance your community brand, you must first research the economic, social, cultural and political strengths of the community, as well as its capabilities, perceptions, weaknesses and opportunities. The results of your research can aid in the development of a strategic brand platform that can help boost community growth across the board.

In this session, you’ll learn how community branding, educational tools and a strategic marketing plan can help:

  • Enhance business recruitment and retention.
  • Increase resident relocation, tourism and citizen satisfaction.
  • Develop a new, creative brand identity.


Don McEachern, president and CEO, North Star Destination Strategies

Photo of Don McEachern

McEachern is a sought-after speaker and session leader for organizations, including the National Association of Government Communicators and 3CMA (City, County Communications & Marketing Association). His company, North Star, has worked with more than 155 communities in 38 states nationwide to identify and leverage competitive strengths strategically, creatively and tactically for the purposes of attracting businesses, new residents and tourists, as well as elevate the general perception of the community.


Participants earn 1.0 APR Maintenance Credit for a webinar. Learn more about Accreditation maintenance.