Category: Social Media
Because social media has reignited the public relations profession and influenced a new world of communications, PR professionals are increasing their roles and responsibilities. Today’s practitioners are shifting from communication handlers and facilitators to strategic PR influencers and champions. When PR meets social media, and communication unites with technology, public relations professionals have the opportunity to expand their skill set and their PR practices.
Deirdre Breakenridge, author of “Social Media and Public Relations: Eight New Practices for the PR Professional,” discusses how the use of technology and communications together raise the profile of public relations in the eyes of executives and the public, moving PR from tactics to strategy. With a focus on integrating technology into PR planning, today’s communicator is able to capture deeper engagement and greater communications impact with the public. Public relations professionals will learn new practices and be actively involved in social media as:
Deirdre Breakenridge, CEO, Pure Performance Communications
A 25+ year veteran in PR and marketing, Breakenridge is the author of five Financial Times Press books including her latest titles, “Social Media and Public Relations: Eight New Practices for the PR Professional,” “Putting the Public Back in Public Relations,” and “PR 2.0, New Media, New Tools, New Audiences.” She speaks nationally and internationally on the topics of PR, social media and marketing.
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