Category: Communication Strategy
Register by April 27 to save $50 with our Early Bird Discount! Standard rate of $615 for PRSA members / $715 for nonmembers after April 27.
Too often our strategic plans are short-changed by time, budget and know-how. This workshop will teach you how to build a comprehensive, behavioral strategic plan, plus give you an opportunity to begin to develop the framework of a strategic plan you can use.
Bring your current organization and department goals. We will identify priority audiences, opinion leaders, behavioral goals, latent readiness and research needs before doing an environmental scan. After learning about relevant strategies and theories for achieving behavioral goals critical for effective outcomes, we will identify and outline activities and a timeline. Finally, we will determine how to evaluate the plan to prove its worth.
This workshop is designed for practitioners who are responsible for their department’s (or client’s) strategic plan, or are a key voice in its development. You will learn:
The workshop will be divided as follows:
If you have any special need(s), please contact firstname.lastname@example.org or (212) 460-1400 as far in advance of the program as practicable so that we may address your request.
Stacey Smith, APR, Fellow PRSA, senior counsel and partner, Jackson Jackson & Wagner
Smith is senior counsel and partner at Jackson Jackson & Wagner. She has served as an instructor in public relations at New England College and at Antioch New England Graduate School. She is a member of the IPRRC Advisory Board, as well as the PRSA Educators Academy and PRSA Employee Communications Section.
Participants earn 2.0 APR Maintenance Credits for a one-day course. Learn more about Accreditation maintenance.