Growing Your Client Base and Revenue through Virtual Partnerships

An Independent Practitioners Alliance Section (IPA) Brown Bag Discussion

Hosted by the Independent Practitioners Alliance Section.

This interactive discussion is not currently available. Email the Sections Department to inquire about future availability of this program.

Category: Leadership & Management

What are some of the advantages of partnering with other independent public relations practitioners, or participating as a virtual partner to a larger firm to bolster their proposals or pitches? More importantly, what are some of the things to be aware of before entering into a virtual partnership?

Find out how to be on the A-list of independent public relations practitioners selected for potential partnerships, and learn from the success stories of those who have blended their skills and experience to effectively compete with traditional agencies. Invest an hour to advance your practice through this open forum, with several PRSA Independent Practitioners Alliance Section (IPA) members, who will lead the discussion on forming virtual partnerships and networks.

Please note that you must be an active member of the PRSA IPA to register for this brown bag discussion. PRSA non-Section members, join the Independent Practitioners Alliance Section today.


Photo of Natalie Ghidotti, APR

Natalie Ghidotti, APR, is principal of Ghidotti Communications, a public relations consulting firm headquartered in Little Rock, Ark. She opened her own firm in 2007 and has since grown the firm to serve a wide range of clients, including some of the region’s best-known brands. The firm’s clients span all industries, including retail, fast food, health care, technology/marketing startups, nonprofits, professional services and more. Ghidotti is a past president of the Arkansas Chapter of the Public Relations Society of America and a past chairman of PRSA’s Independent Practitioners Alliance. She has also served as one of a three-member leadership team overseeing PRSA’s Section Council. Ghidotti is a member of PRConsultants Group, a collaborative of 50 senior-level PR practitioners representing the top markets in the country, and PRSA’s Counselor’s Academy. Ghidotti has garnered top Prism Awards from the Public Relations Society of America and Bronze Quill Awards from the International Association of Business Communicators.



Photo of Kelly J. Davis, APR

Davis' specialty areas are strategic public relations planning, branding, grassroots advocacy, government relations and consumer marketing. She is the President of South Carolina PRSA; the National Professional Adviser to PRSSA; and a former member of the PRSA National Board of Directors.

Photo of Jennifer Heinly, MBA

Jennifer Heinly has more than 25 years of experience in public relations and marketing, including an MBA.  Current and past clients include those in the health care, legal, high tech, publishing, construction/engineering services, sports marketing, food, insurance and financial service industries. Heinly's current areas of expertise include media relations, news release/article writing, and public relations/marketing planning. Heinly is a past Chair IPA Section of PRSA.

A seasoned strategist with an eye for her clients’ bottom line, Vallbona has worked with top businesses, health care providers, retailers, individuals, major brands and authors on strategic communications, community relations, new product launches, special events, radio promotions and business strategy. She currently serves on the PRSA Board of Directors, and is a member of the Board of Directors for the San Diego Ad Club.