Spectacular Events on a Shoestring Budget

Find Out How to Leverage Your Budget

This webinar is not currently available. Email the Professional Development Department to inquire about future availability of this program.

Category: Techniques & Tactics

As public relations professionals, we all have had to wear the “event planner” hat at one time or another, whether it be for a press conference, milestone event or a product launch. However, too many times we are pressed for time (we still have our day jobs) or strapped for great ideas, and we have a very limited budget. This seminar will focus on all of the elements critical to putting together a spectacular event using proper public relations strategies — research, planning, implementation and evaluation. Additionally, you will hear unique ideas, receive information for planning Chapter annual awards events and cover the most important factor — planning an amazing event on a shoestring budget. You will:

  • Learn simple techniques that will help you execute an amazing event.
  • Enhance your knowledge of how to maximize and leverage the operating budget.
  • Discover how to plan and execute a spectacular event through research, planning, implementation and evaluation.
  • Measure and track your event in a way that will make you look like a rock star.
  • Learn how to encumber “other people's money” to put on your event.


Photo of Noelle K. Afualo

Afualo has more than 11 years of experience in public relations, specializing in community outreach. She has more than nine years’ experience in the transportation field, including work within the public sector, managing nearly $2.5 million in public outreach programs for more than $1.4 billion in capital projects. Her expertise includes consensus building, social media and event planning developing, and she has managed and executed award-winning public awareness campaigns.



Participants earn 1.0 APR Maintenance Credit for a webinar. Learn more about Accreditation maintenance.