More and more companies, communicators and CEOs are using Twitter and other social media to reach customers, clients and colleagues; research markets and trends; and sell their products, services and ideas.
But social media is more like a cocktail party than a press release. Write status updates that sound like they were produced by a corporation — or even a public relations pro — and you’ll soon find yourself socializing with the chips, not attracting new friends and followers.
In this session, you’ll discover how to make your blog postings, tweets and other status updates more relevant, valuable and interesting to your readers.
You’ll learn how to:
Wylie works with communicators who want to reach more readers, and with organizations that want to get the word out. Her workshops take her from Hollywood to Helsinki, and to organizations like NASA, Nike and Nokia. More than 14,000 communicators worldwide subscribe to her e-zine, Wylie’s Writing Tips. She has earned more than 60 awards, including two IABC Gold Quills, for her work.
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