Crystallizing Public Opinion

Community Relations That Build the Bottom Line

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Category: Crisis & Reputation

Amicable relations within the community create and maintain a solid reputation. Therefore, successful leaders establish partnerships and alliances with businesses, government, churches and community organizations as part of their successful public relations campaigns. They gain widespread support by gauging opinions and carefully crafting strategies to reinforce or correct public perception.

Explore and enhance your efforts to develop these crucial relationships, and discover how to build and strengthen your organization’s position and image in your community. Learn what community relations is and is not, as well as proven strategies for using community relations as an effective force in your organization’s success, including tips and tactics for:

  • Gauging public perception and opinion.
  • Targeting discrete sections of an increasingly diverse society.
  • Using media to reach your collective community audience.
  • Maximizing social media in community relations.


Photo of John Deveney, ABC, APR, Fellow PRSA

Deveney is a communication expert who has earned the highest national and international honors and awards in the profession. A sought-after presenter, Deveney was selected by PR News for its first list of “15 to Watch” public relations leaders from around the world who are shaping the profession. A decade later, PR News named him “Agency Executive of the Year.”



Participants with the APR credential earn 1.0 APR Maintenance Credit for a webinar. Learn more about Accreditation maintenance.