Category: Media Relations
Media pitching coach Michael Smart’s most popular workshop offers hundreds of intensely practical tips that will instantly boost your media and blog coverage. Those trained by Smart have scored coverage on the front page of The New York Times, in The Wall Street Journal and USA Today, and on CNN and NBC’s “Today.”
You will learn:
Interested in getting more information on Michael Smart’s related seminar, “Building Media Relationships,” also taking place in Atlanta? Please visit here. For a $150 discount on registration for both programs, use code SMART317.
Check out Michael's ComPRehension blog post, “This Makes Pitch Research Unnecessary.”
“Michael is extremely knowledgeable and uses great real-life examples to illustrate a point. The overall information is great, but Michael presents it well, too. Great workshop! I enjoyed learning everything and really loved the example pitches and being able to see the results of them.” — Lauren Ebner, Honda
“During our lunch break at Michael’s workshop, I applied what he’d taught us that morning and pitched a New York City TV affiliate. By the end of the workshop that day the producer let me know the story would work!” — Alexandra Sirota, HELP USA
“I immediately used Michael’s techniques to place our clients in The Washington Post and on the AP national wire, and my national media experience has elevated me within the firm. I’m now PR director, and I continue to use his formula for national media results weekly to help my team develop new angles and hooks. He provides savvy tips, backed up with a wide range of examples from his own experience, so you can tell the knowledge is there. His teaching style breaks it down to a step-by-step process, all specifics. Michael’s workshop has certainly enhanced my career. ” — Gary Griffin, Adams & Knight
“This is, by far, the best workshop I have attended in my years of communications. Michael masterfully combines theory, best practices, examples and formulas. I have what I need for tomorrow and my strategic planning.” — J. Mike Moore, Emory’s Goizueta Business School
Smart has been landing top-tier coverage for 15 years. He also has trained more than 7,000 communicators across the globe on how to boost their media and blog placements, including pros from Allstate, Disney, Verizon, Hilton, Honda, Edelman and many other organizations, large and small. He has been among the top-rated presenters at the PRSA International Conference three times.
Participants earn 2.0 APR Maintenance Credits for a one-day course. Learn more about Accreditation maintenance.
Broaden your skill set with access to an extensive library of live and on-demand professional development webinars — one of PRSA's premier member benefits.